![]() ![]() ![]() Founded by Steve Ells on July 13, 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. Competitors in the fast-casual Mexican market include Qdoba Mexican Grill, Moe's Southwest Grill, Rubio's Coastal Grill, and Baja Fresh. Ĭhipotle is one of the first chains of fast casual dining establishments. ![]() The company trades on the New York Stock Exchange under the ticker symbol CMG. Its name derives from chipotle, the Nahuatl name for a smoked and dried jalapeño chili pepper. ( / tʃ ɪ ˈ p oʊ t l eɪ/, chih- POHT-lay), often known simply as Chipotle, is an American chain of fast casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission burritos that are made to order in front of the customer.
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